22/12/2008 In Ideas worth sharing, social media by John R. Hopkins { 
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I few days ago I was zooming along from Richmond to Norfolk on I-64. I kept noticing roads that run parallel to this stretch. They aren’t always visible, but I could see them off and on much of the way. On the interstate, there are nice wide lanes, at least two lanes in each direction […]
23/09/2008 In Ideas worth sharing, social media by John R. Hopkins { }
According to an article on Reuters, Porn sites have been surpassed by Social networking sites for the first time. From what I understood of the article, it was specifically refering to internet searches. I’d love to find out more about their research. My indepth (not really) research didn’t show nearly the same results. Not exactly […]
11/09/2008 In Ideas worth sharing, social media by John R. Hopkins { }
Tonight I decided to plan an event. Last year, a bunch of the people I worked with at a now defunct tech company got together for drinks after the winter holidays. It was great seeing them and I thought we should do it again. To organize last year’s event I used Evite, “Evite.com is the […]
04/08/2008 In Customer Service, social media by John R. Hopkins { }
My RSS reader had let itself get a bit full and as I was skimming titles… then I see one on Seth Godin’s Blog labeled “My tooth doesn’t hurt“. I stopped at this one. Seth talks about how when your tooth doesn’t hurt, which I hope is most of the time, you aren’t looking for […]
30/06/2008 In social media by John R. Hopkins { }
When you want to manage your brand, you need complete control over your identity, yes? I mean you want to own the brand, you want to make rules about where your logo will go and you want to rule it with an iron fist.
Do you? Well, I want to share a quick story about two […]
30/06/2008 In social media by John R. Hopkins { }
In the competitive and costly world of recruiting, companies are doing everything they can to find out who they are hiring. They will spend sometimes thousands of dollars invistigating potential hires. I’ve known employers to do criminal background checks, calling neighbors, previous employers and even current employers. Some even want to know the status of […]
27/06/2008 In User Interaction, social media by Tim { 
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So with the convergence of personal and professional profiles on the Internet email usage seems to be heating up. Michael brought up a good point about how the social networks should free themselves from email (specifically notifications). Coupling this with a conversation I had with a friend of mine last night the question was raised […]
21/06/2008 In Customer Service, social media by John R. Hopkins { }
OK, so many of us have heard about what Frank Elaison (@comcastcares) of Comcast’s Customer Outreach has done with twitter. If you haven’t, I’ll give you the abbreviated version:
In April of this year, Michael Arrington had some issues with Comcast. He was pretty upset and made his frustrations known via his Twitter account (@TechCrunch). Within […]
18/06/2008 In revenue, social media by John R. Hopkins { }
It has been discussed over and over again, “Who owns a brand?”.
The answer is simple. Nobody Everyone owns your brand. It is a collective and individual perception of an idea. As PR professionals, we used to be able to push a message to a lot of people and expect them to buy into it. This […]
18/06/2008 In revenue, social media by Tim { }
So I’ve been curious lately about how web apps generate revenue. Ultimately lights have to stay on - therefore there must be some form of cash flow. Articles like “Web 2.0 fails to produce cash” bemoan the ability of Web 2.0 sites to be profitable.
“Many members of the Web 2.0 generation of internet companies have […]
