Top 7 ways to monitor blogs for brand perception
18/06/2008 In revenue, social media by John R. Hopkins { 
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It has been discussed over and over again, “Who owns a brand?”.
The answer is simple. Nobody Everyone owns your brand. It is a collective and individual perception of an idea. As PR professionals, we used to be able to push a message to a lot of people and expect them to buy into it. This […]
