It’s true, for the average email user, these notifications and newsletters have become so troublesome that they might as well be thought of as spam. While they normally do still contain some information that the users will ultimately want to read (maintaining their “bacn” namesake), the mere overload of emails pretty much kills the productivity-factor of the tool in the first place.

Our new service, OtherInbox, is aimed at solving this. Each user receives their own domain name (you@otherinbox.com) and gives out multiple email addresses (facebook@you.otherinbox.com, amazon@you.otherinbox.com, etc.). Every notification/alert/newsletter/anything sent to these sites comes to your inbox, already organized and managed.

We are still in private beta, so here is a URL with an invite code for you and your readers:

http://beta.otherinbox.com/signup/definingtheobvious

We hope you enjoy OtherInbox and see it as much an important tool as we do. We look forward to hearing your feedback on your blog.

Thanks!

~The OtherInbox Team

Most of my social media/news consumption has been by subscription. But after a while I find I hit overload, and I switch to searching and following memes.

This breaks up the routine, and gets me exposed to new information.

Twitter helps, too, though I agree with Steven Gillmor that it goes from being a nice tool to being powerful when you add the Track function (which has been disabled for at least five weeks).