30/06/2008 In social media by John R. Hopkins { 
}
When you want to manage your brand, you need complete control over your identity, yes? I mean you want to own the brand, you want to make rules about where your logo will go and you want to rule it with an iron fist.
Do you? Well, I want to share a quick story about two […]
30/06/2008 In social media by John R. Hopkins { }
In the competitive and costly world of recruiting, companies are doing everything they can to find out who they are hiring. They will spend sometimes thousands of dollars invistigating potential hires. I’ve known employers to do criminal background checks, calling neighbors, previous employers and even current employers. Some even want to know the status of […]
27/06/2008 In User Interaction, social media by Tim { 
}
So with the convergence of personal and professional profiles on the Internet email usage seems to be heating up. Michael brought up a good point about how the social networks should free themselves from email (specifically notifications). Coupling this with a conversation I had with a friend of mine last night the question was raised […]
26/06/2008 In Ideas worth sharing by John R. Hopkins { }
I recently went to a conference hosted by Adaptive Path. It was a rather inspiring experience. I’ve been to these sort of things before, but this one was different. The biggest difference was the audience. It seems after spending some time talking to the people seated around me, any one of them could have been […]
23/06/2008 In Uncategorized by Tim { }
George Carlin was an influential man in many of our lives has died at the age of 71. He shaped my appreciation of humour. His view on current life will be greatly missed, but thankfully he was one of the great timeless comics and his words of wisdom will continue to stay relevant. In a […]
21/06/2008 In Customer Service, social media by John R. Hopkins { }
OK, so many of us have heard about what Frank Elaison (@comcastcares) of Comcast’s Customer Outreach has done with twitter. If you haven’t, I’ll give you the abbreviated version:
In April of this year, Michael Arrington had some issues with Comcast. He was pretty upset and made his frustrations known via his Twitter account (@TechCrunch). Within […]
18/06/2008 In revenue, social media by John R. Hopkins { }
It has been discussed over and over again, “Who owns a brand?”.
The answer is simple. Nobody Everyone owns your brand. It is a collective and individual perception of an idea. As PR professionals, we used to be able to push a message to a lot of people and expect them to buy into it. This […]
18/06/2008 In revenue, social media by Tim { }
So I’ve been curious lately about how web apps generate revenue. Ultimately lights have to stay on - therefore there must be some form of cash flow. Articles like “Web 2.0 fails to produce cash” bemoan the ability of Web 2.0 sites to be profitable.
“Many members of the Web 2.0 generation of internet companies have […]
17/06/2008 In social media by John R. Hopkins { }
In my last post, I discussed some tools for managing the information that interests you. Now we move on to adding your own information to the stream.
There are hundreds if not thousands of web applications out there, I, of course, don’t use them all. I started with one, them tried a couple more. Now I’m […]
13/06/2008 In social media by John R. Hopkins { }
The following was posted previously by me at http://crt-tanaka.blogspot.com/ for lack of a better home.
++++++
30 years ago it was hard to get information from outside your immediate area, greatly more difficult was getting information from across the globe. The globe itself was in the way… Now you can send and receive information on a global […]
