Just for kicks Jeff Bezos, Amazon’s president was CC’d in the email. Several days went by when a reply was received. In the same tone and whit the clever customer service representative wrote a nice letter that stated the terms of the sales. As well as wishing him the best of luck in next year’s promotion!

Now that is great Customer Service: it’s the ability to take a beating – rather it’s the ability to cleverly say no and have the customer not only accept the rejection – but also be happy and continue to evangelize the company’s reputation.

Originally posted at Design By Tim.