Customer Service affects your PR

Recently in a post titled, Amazon Sends “Best Customer Service E-mail I’ve Ever Received” the author posted a supposedly true story of a well written customer complaint to Amazon in regards to their fire-sales during “Black Friday week”. You can read Mr. Hildebrandt’s post as well as the replies it prompted, here.

Just for kicks Jeff Bezos, Amazon’s president was CC’d in the email. Several days went by when a reply was received. In the same tone and whit the clever customer service representative wrote a nice letter that stated the terms of the sales. As well as wishing him the best of luck in next year’s promotion!

Now that is great Customer Service: it’s the ability to take a beating – rather it’s the ability to cleverly say no and have the customer not only accept the rejection – but also be happy and continue to evangelize the company’s reputation.

Originally posted at Design By Tim.

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About Tim

Timothy Wood (@codearachnid) is a principle at Imagine Simplicity, a digital marketing and design agency. With a focus on custom WordPress development for businesses with unique content management needs. He is passionate about helping everyone tell their story in the most personal method possible. Tim is full of stories, and he’s not afraid to tell them. Consider yourself warned.

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2 Responses to Customer Service affects your PR

  1. Armand Yerka July 11, 2010 at 4:25 am #

    can be exactly my partner and i has been regarding in ask, My partner and i I got my solution!

  2. Hunter Reed July 12, 2010 at 8:54 pm #

    when running a business, the first thing you should do is always establish a good customer service:”‘